What aspect of supply chain management does demand management focus on primarily?

Demand management primarily focuses on anticipated inventory needs, which involves understanding and predicting customer demand to effectively manage inventory levels. This process is essential for ensuring that the right products are available at the right time while minimizing excess inventory and associated costs. By accurately forecasting demand, organizations can align their inventory with customer needs, optimize stock levels, and reduce waste.

This focus on anticipated inventory needs allows companies to make informed decisions about purchasing, production, and distribution. It also plays a critical role in avoiding stockouts and delays that can negatively impact customer satisfaction.