What is the main focus of demand management?

The main focus of demand management lies in forecasting and managing inventory acquisition. This involves accurately predicting customer demand to ensure that the right amount of inventory is available at the right time. Effective demand management helps organizations align their inventory levels with actual market needs, which minimizes the risk of overstocking or stockouts.

By anticipating customer demand, businesses can make informed decisions regarding inventory purchases and allocations, reducing excess inventory costs while ensuring that they can meet customer expectations. This process is essential for maintaining a balance between supply and demand, ultimately contributing to more efficient operations and better service delivery.

Other options such as reducing stock levels, increasing supplier negotiations, and improving customer service may be related aspects or benefits that arise from effective demand management, but they do not encapsulate the broader and more fundamental objective of effectively predicting and acquiring inventory based on market demand.